Scala Introduces Advanced Analytics that Helps Retailers be Bold with Big Data to Boost Sales

Exton, PA (PRWEB) March 05, 2012

Scala, Inc. today unveiled Scala Advanced Analytics, a cloud computing-based predictive analytics application for retailers which transforms market data and live third-party data streams into marketing messages that positively impact buying behavior. Advanced Analytics helps retailers know what their customers want to buy before the customers do and encourages them to make purchases through point-of-sale digital signage.

Scala Advanced Analytics capabilities enable retailers to leverage data they already own to predict and deliver optimum sales messages to in-store customers with digital signage.

Scala Advanced Analytics is a game-changing application for retailers, said Tom Nix, Scala CEO. Powerful Scala digital display content driven by Advanced Analytics can grab customers attention, engage them with immediacy and interactivity, and present customers multiple streams of relevant information on one or a series of displays. Advanced Analytics constantly monitors data to suggest changes to messages to match business rules and conditions and even the individual customer in front of the screen.

As consumers have more and more information access points, automated multichannel marketing becomes critical, said Steven Keith Platt, Director of The Platt Retail Institute. Cross-channel consumers have been found to be 33.4 percent more valuable to retailers. To implement this requires a streamlined, Big Data management systemization.

Retailers can be Bold with Big Data

Scala Advanced Analytics can digest millions of data records on sales, products, customer habits, trends, pricing changes, weather, time of day, day of week, season of the year and much more. Then, the application uses predictive analytics to determine the probability of what might happen next in a retail environment based on a retailers business rules and goals.

Advanced Analytics spells out to the retailer the best course of action with digital signage content to achieve the preferred sales outcome. The application has an automated machine-learning feedback loop that continues to learn about the retailers business and customers to optimize business decisions so the application constantly improves its recommendations.

With Advanced Analytics and Scala digital communication software, a retailer can create automated, data-driven messaging for point-of-sales signage according to its own pre-defined goals such as:

Scala Introduces Advanced Analytics that Helps Retailers be Bold with Big Data to Boost Sales