Scala Introduces Advanced Analytics that Helps Retailers be Bold with Big Data to Boost Sales

Exton, PA (PRWEB) March 05, 2012

Scala, Inc. today unveiled Scala Advanced Analytics, a cloud computing-based predictive analytics application for retailers which transforms market data and live third-party data streams into marketing messages that positively impact buying behavior. Advanced Analytics helps retailers know what their customers want to buy before the customers do and encourages them to make purchases through point-of-sale digital signage.

Scala Advanced Analytics capabilities enable retailers to leverage data they already own to predict and deliver optimum sales messages to in-store customers with digital signage.

Scala Advanced Analytics is a game-changing application for retailers, said Tom Nix, Scala CEO. Powerful Scala digital display content driven by Advanced Analytics can grab customers attention, engage them with immediacy and interactivity, and present customers multiple streams of relevant information on one or a series of displays. Advanced Analytics constantly monitors data to suggest changes to messages to match business rules and conditions and even the individual customer in front of the screen.

As consumers have more and more information access points, automated multichannel marketing becomes critical, said Steven Keith Platt, Director of The Platt Retail Institute. Cross-channel consumers have been found to be 33.4 percent more valuable to retailers. To implement this requires a streamlined, Big Data management systemization.

Retailers can be Bold with Big Data

Scala Advanced Analytics can digest millions of data records on sales, products, customer habits, trends, pricing changes, weather, time of day, day of week, season of the year and much more. Then, the application uses predictive analytics to determine the probability of what might happen next in a retail environment based on a retailers business rules and goals.

Advanced Analytics spells out to the retailer the best course of action with digital signage content to achieve the preferred sales outcome. The application has an automated machine-learning feedback loop that continues to learn about the retailers business and customers to optimize business decisions so the application constantly improves its recommendations.

With Advanced Analytics and Scala digital communication software, a retailer can create automated, data-driven messaging for point-of-sales signage according to its own pre-defined goals such as:

Scala Introduces Advanced Analytics that Helps Retailers be Bold with Big Data to Boost Sales

Scala Introduces Leading Indicators CxO Board(TM) New Digital Signage Category which Commands Attention of Busy Executives to Metrics that Matter Most to Business

Exton, Pa. (PRWEB) March 06, 2012

At the Digital Signage Expo 2012, Scala, Inc. today introduced the Leading Indicators CxO Board, a new, exclusive product using Scala software and digital displays that acts as a business barometer highlighting key performance indicators (KPIs), goals, achievements and other metrics. It enables c-level executives, directors and managers to create easily a motivational measurement display of metrics critical to business success.

With the CxO Board, companies can visually track leads and sales, measure regional goals and even show sales costs by individual, group or district. By visualizing critical business intelligence in a prominent and compelling presentation, executives can underscore the immediacy of the current situation, drive priorities through an organization and maintain focus on key performance initiatives. The content is designed to be presented on digital displays right in executive offices and conference rooms.

Busy executives face a daily challenge of getting to and digesting the business information that overloads their desktops and smart phones with truly important data sometimes getting lost in the clutter, said Tom Nix, Scala CEO. The Leading Indicators CxO Board addresses this issue by presenting essential data in a dynamic and bold way that commands attention, helping executives stay current with real-time information at a glance.

Scalas CxO Board provides organizations the ability to visualize even the most complicated data and monitor KPIs using easy drag-and-drop software tools to organize data quickly just the way executives want to see it. The CxO Board updates data automatically so content is always up-to-date. It enables companies to:

Scala Introduces Leading Indicators CxO Board(TM) New Digital Signage Category which Commands Attention of Busy Executives to Metrics that Matter Most to Business