LeadMaster Announces Enhanced Marketing Automation for Online Lead Management Solution

Roswell, Georgia (PRWEB) March 29, 2012

LeadMaster announced the immediate availability of their improved marketing automation. With an easy-to-use interface, LeadMaster customers can automate marketing efforts such as launching email campaigns, adding prospects to lead nurturing campaigns and reporting on those campaigns. LeadMaster marketing automation tools are available to LeadMaster resellers and consultants allowing them to offer marketing automation services to their extended client base.

According to Andy Brownell, Chief Marketing Officer at LeadMaster, “Marketing automation is just one of the many fantastic built-in features of LeadMaster. LeadMaster is a multi-function software platform for sales and marketing professionals. It provides functions like lead management, sales management, CRM, E-marketing and marketing automation. We believe its important to provide a complete solution for customers. Providing a CRM or lead management system without marketing automation tools is like selling a hamburger without a bun. The LeadMaster marketing automation tools don’t require plug-ins or add-ons and there are no additional fees.”

LeadMaster allows users to set up marketing automation activities through the use of a point-and-click interface. The marketing automation functions are easy to learn and use. Here’s a typical LeadMaster marketing automation after a prospect enters their information on a website or landing page:

LeadMaster Announces Enhanced Marketing Automation for Online Lead Management Solution

LeadMaster Partners with HomeStar Broker Solutions

ROSWELL, GA (PRWEB) April 28, 2012

LeadMaster, a leading provider of cloud computing solutions for CRM, Sales Lead Management, Marketing Automation and Sales Force Automation and with HomeStar Broker Solutions Corp a premium provider of Internet lead conversion solutions to the real estate industry, today announced an agreement to provide LeadMaster as the engine for the HomeStar Technology Platform.

Russell King, CEO of LeadMaster says This relationship provides LeadMaster with a partner who can customize solutions and workflow automation specifically designed to dramatically improve conversion rates on Internet inquiries for real estate. LeadMaster embraces many different types of partners from business consultants and call centers to ad/marketing agencies and value added resellers. LeadMaster provides a turnkey white label solution that immediately adds value.

Michelle Taylor, President of HomeStar Broker Solutions added how thrilled HomeStar is to be using LeadMaster as the engine for their technology platform. LeadMaster is recognized as an industry veteran in CRM lead management and marketing automation and by integrating our online conversion strategies and proprietary business processes with market-leading virtual call center technology and the LeadMaster engine, HomeStar will be able to offer unparalleled service and optimum conversion rates to its real estate clients.

About HomeStar Broker Solutions Corp.

HomeStar Broker Solutions is a lead management company specializing in online conversions in real estate. By utilizing our on-demand services real estate companies can leverage state-of-the-art technology, our proprietary processes and an experienced, educated workforce for improving customer interactions and ROI on their lead generation efforts. Many real estate companies opt for HomeStars outsourced lead response, agent support and lead cultivation so that they have:

LeadMaster Partners with HomeStar Broker Solutions

LeadMaster Announces Advanced Integrated Dialing Capability

Roswell, GA (PRWEB) June 30, 2012

LeadMaster announces the next level of integrated phone dialer capability for the LeadMaster platform called LeadMasterVoice. The LeadMaster system provides software as a service for sales lead management, CRM, marketing automation and now advanced integrated dialing capability. This enhancement is a great productivity booster for anyone who uses the telephone for business. Some of the features include power dialing, click dialing, progressive dialing, silent monitoring, whisper coaching, call recording, supervised transfers, blind transfers, and conferencing.

The progressive dialing feature allows LeadMaster clients to click a button to leave a pre-recorded message whenever connecting with voice mail or an answering machine. The system automatically provides customers with an unlimited number of lines, allowing users to move on to the next call while the pre-recorded message is playing.

Heres an example of how this powerful feature works. Suppose a sales rep begins calling a list of qualified prospects. The first three outbound calls failed to reach a live person, rolling over to the prospects voicemail system. With the LeadMaster system, the rep could be dialing the fourth prospect call before the first call was even finished leaving a recorded voicemail! Users have the option of leaving up to three unique pre-recorded messages for maximum flexibility. Users can even personalize the message by saying Hello, (prospect’s name), then clicking the button that plays the pre-recorded message.

The silent monitoring, whisper coaching, and call recording features are excellent for call centers. With whisper coaching, the supervisor who is monitoring the call can speak to the agent who is placing the call and the person on the other end of the line will not hear the supervisor. The system also includes detailed call reporting on the account, including the number called, the call date/time, and the duration of the call.

LeadMasters outbound dialing feature is available at just $ 29 to $ 39 per month for unlimited calls to the US and Canada. Clients have the option of using a USB or PC headset. With an analog telephone adaptor customers can use a standard telephone or headset. To receive toll free or local phone calls is an additional $ 10 per month.

Russell King, LeadMaster CEO said, “Integrating a dialer with the LeadMaster system provides most of the things people are looking for in this type of system: lead management, sales management, CRM, email marketing, marketing automation and telephony functionality. We want to provide our customers with an affordable, easy to use system that is integrated seamlessly so regardless of whether they want to do lead nurturing, website integration or simply place phone calls, they’ll find LeadMaster has a solution.”

LeadMaster has chosen to partner with EVS (Electronic Voice Services, Inc) to provide this solution. EVS has been creating telephone dialing products since 1993. Richard Hardgrave, President of EVS said, Users get more sales in less time because they can double, triple, or even quadruple their contacts compared to dialing manually.

About LeadMaster

LeadMaster offers a multi-function cloud-computing software solution for sales and marketing professionals. Everything you need in one easy-to-use online web-based application. You can choose to implement an end-to-end Sales Lead Management CRM Software solution or select specific point solutions to satisfy your sales & marketing requirements.

Options include:

LeadMaster Announces Advanced Integrated Dialing Capability

LeadMaster Gains Momentum in Advertising Agencies

Roswell, Georgia (PRWEB) September 21, 2012

With marketing budgets under pressure, advertising agencies are being asked to deliver more than just branding and impressions. Their customers want to know what was sold as a result of their investments in advertising and marketing campaigns.

Agencies are discovering that it is easy to show clients a return-on-marketing investment, when they deploy LeadMaster to monitor and report on campaign efforts. Agencies are also discovering LeadMasters all-in-one solution is a perfect fit to help expand their own customer base.

Agencies are deploying LeadMasters integrated tools to help their clients succeed in several ways:

** Providing a unified customer marketing database to capture leads from all sources: landing pages, advertising, trade shows, call center, email, etc.

** Rapid distribution of inquiries to the clients direct and indirect sales channels and introducing a lead scoring methodology to help prioritize a customers sales inquiries.

** Deploying lead nurturing, drip marketing and incubation services for longer term prospect inquiries.

** Tracking marketing-to-sales conversions on all inquiries throughout the entire campaign.

** Enabling real-time marketing ROI dashboards that measure the cost-per-lead, sales per campaign and overall return on investment.

** Landing page and custom forms that provide unlimited options for capturing & storing strategic marketing data.

** Configuring marketing automation, automated workflow and business rules that simplify the entire sales and marketing process.

LeadMaster CMO, Andy Brownell says, “LeadMaster is delivering an all-in-one solution for advertising and marketing agencies of all types and sizes. For example, suppose an agency wants to run an email marketing campaign and then have the inside sales team call people who open the email and click on a link embedded in the message. First, LeadMaster has an easy wizard for creating and sending email marketing campaigns. Second, automating the process of adding callbacks to a caller’s calendar when someone clicks on a link in an email marketing campaign takes a just a few clicks in LeadMaster’s business rules. It’s all point and click, nothing difficult to learn. Then using the marketing ROI report the agency can track what was sold as a result of the email marketing campaign.”

The ability to private-label the LeadMaster solution without a long term contract makes it easy to integrate into existing campaigns. LeadMasters ultra-competitive value proposition and feature rich solution make it attractive for any size agency.

Brownell concluded, “LeadMaster is committed to expanding solutions for agencies. The LeadMaster platform is a huge revenue opportunity for any agency. Agencies can sign up to become LeadMaster partners and bundle a white label version of the system with their marketing programs. This helps their clients measure marketing ROI, score leads, track sales, manage and distribute leads and automate their marketing. LeadMaster helps answer one of the most difficult questions for any marketing manager, ‘What was sold as a result of that campaign?’.”

About LeadMaster

LeadMaster offers a multifunction cloud-computing software solution for sales and marketing professionals. Everything is in one easy-to-use online web-based application. You can choose to implement an end-to-end Sales Lead Management CRM Software solution or select specific point solutions to satisfy your sales & marketing requirements.

Options include:

LeadMaster Gains Momentum in Advertising Agencies

LeadMaster Partners with Personifeye for Communication Agency Expansion

Roswell, GA (PRWEB) November 27, 2012

LeadMaster, a leader in cloud computing solutions for sales lead management, marketing automation and CRM announces their close partnership with Personifeye.

Personifeye, a communications consulting firm, assists agencies to reset their operating model, enabling them to grow and prosper in todays fast changing multichannel marketing environment.

Personifeye will introduce the LeadMaster platform to the communication agency industry as the solution to transform the way agencies manage customer interactions. The all-in-one LeadMaster platform is easy to learn yet has robust features like marketing automation, lead nurturing, message personalization, website integration, campaign management and lead scoring.

By providing an easy-to-adopt customized version of the all-in-one LeadMaster platform, Personifeye will help agencies organize and manage their business development efforts by:

Assuring that business development is an always-on process, more effective than a start-and-stop program when time allows for the attention of senior management, or the all hands on deck scramble when client billings need replacement. In addition, and critically important, is the ability to provide agency managers with a real-time view of the business development pipeline.

Providing a range of communication capabilities from sophisticated marketing automation to simply managing email newsletter programs, press releases and content marketing campaigns. LeadMaster keeps track of all electronic communications as well as automating follow up reminders and keeping a record of all personal interaction with prospects, clients, industry thought leaders, or any target audience.

Using the LeadMaster platform provides agencies with the ability to create closed loop marketing campaigns and establish automated two-way communication with clients and prospects based upon audience preference. Agencies will have the ability to execute sophisticated lead generation and follow up contact strategies. For example, sending email campaigns directly from LeadMaster for delivery on specific dates to selected prospects based on their past actions (or inaction), business category, lead source, geography, or other variables.

In addition to helping with business development, Personifeye will introduce the LeadMaster platform as a service offering that agencies can offer to their prospects and existing client base. This will bring tremendous added value and also provide an additional revenue stream to the agency. By adopting the LeadMaster platform agencies will realize a wide variety of benefits:

Theyll have a tool they can offer clients to manage their lead / conversion / sales cycle.

Agencies can lead clients in the practice of state-of-the-art data-driven marketing.

Agencies can help clients monitor sales force activity more tightly, and make informed changes as necessary to keep plans on track.

Track marketing performance against marketing costs, using the built-in marketing ROI report to evaluate the effectiveness of marketing campaigns.

Russell King, LeadMaster Founder and CEO of LeadMaster said, “We are excited about our partnership with Personifeye. Marketing communication agencies have always found LeadMaster to be a powerful marketing automation tool to help them manage their own internal or their clients target database. Our partnership with Personifeye will help more agencies realize the benefits of having an Agency based all-in-1 marketing automation platform.

Personifeye CEO, Thomas Schick, said, Historically, agency principals have found the new business development process to be undisciplined and inconsistent, whether managed internally or outsourced. We believe that a repeatable sales process coupled with the LeadMaster platform will be able to deliver an efficient, economical new business development effort, providing the results agencies have been striving for.

About Personifeye

Personifeye helps communication agencies grow and prosper in todays fast-changing, multichannel environment . . . by adopting an efficient unified marketing practice with digital capabilities at the core.

Personifeyes agency practice enables communication agencies to quickly transition to a fully unified marketing model. Their consulting engagements prepare agencies with the structure, strategy, and methodology needed to excel in the 21st century marketing mix. Since 2007 theyve helped more than 100 agencies redefine and re-energize themselves to successfully pitch, win and retain new business.

About LeadMaster

LeadMaster offers a multifunction cloud-computing software solution for sales and marketing professionals. Everything you need in one easy-to-use online web-based application. You can choose to implement an end-to-end Sales Lead Management CRM Software solution or select specific point solutions to satisfy your sales & marketing requirements.

Options include:

Lead-Xpress – A revolutionary new way for sales reps to receive and update sales leads.

E-Marketing – Drip marketing, lead nurturing, email tracking, open & clicks reporting.

Lead-Xtreme – Its like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.

Call Center Solutions – Combining LeadMaster solutions provides a complete virtual call center system.

Voice-Leads – Convert text leads into speech, call the rep, read the lead & offer to connect with prospect.

LeadMasters on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source – landing page, email, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators.

LeadMaster Partners with Personifeye for Communication Agency Expansion