LeadMaster Announces Enhanced Marketing Automation for Online Lead Management Solution

Roswell, Georgia (PRWEB) March 29, 2012

LeadMaster announced the immediate availability of their improved marketing automation. With an easy-to-use interface, LeadMaster customers can automate marketing efforts such as launching email campaigns, adding prospects to lead nurturing campaigns and reporting on those campaigns. LeadMaster marketing automation tools are available to LeadMaster resellers and consultants allowing them to offer marketing automation services to their extended client base.

According to Andy Brownell, Chief Marketing Officer at LeadMaster, “Marketing automation is just one of the many fantastic built-in features of LeadMaster. LeadMaster is a multi-function software platform for sales and marketing professionals. It provides functions like lead management, sales management, CRM, E-marketing and marketing automation. We believe its important to provide a complete solution for customers. Providing a CRM or lead management system without marketing automation tools is like selling a hamburger without a bun. The LeadMaster marketing automation tools don’t require plug-ins or add-ons and there are no additional fees.”

LeadMaster allows users to set up marketing automation activities through the use of a point-and-click interface. The marketing automation functions are easy to learn and use. Here’s a typical LeadMaster marketing automation after a prospect enters their information on a website or landing page:

LeadMaster Announces Enhanced Marketing Automation for Online Lead Management Solution

Social Media Marketing Company Provides Online Reputation Management and Monitoring

Atlanta, GA (PRWEB) April 10, 2012

Dr. Matthew Loop and Dr. Len Schwartz co-created Automated Social Networking (ASN) to help small, local businesses maximize the power of the Internet and social media. Using this new service, local companies can now track, measure and manage their online presence and what’s being said (good and bad) about them.

The Internet can be an exceptionally beneficial force for a small business, said Dr. Loop. But, he added, it can also be damaging to business if the wrong information, such as negative reviews, blogs and reports, are published. The fact is anyone can put anything they want to on the web about a company and that information can find its way to page one of Google. Reputation management services from Automated Social Networking can expose and remedy any image problems businesses are having due to adverse material on the Internet.

Reputation management services include integrated search engine tracking and data, allowing companies to know how much their online presence has grown over the course of a month. Helping to ensure visibility online is ASNs ability to get companies prominently displayed in the top three local search directories and in directories that are specific to any enterprise.

Towards understanding why a company stands where it does, ASN sends each business a report focusing on monthly analytics, which means that company will know its SEO score. They’ll know how they’re fairing with search engines and if they need to adjust what they are doing. Plus, ASN has a unique feature that allows businesses to input data and make corrections on all directories with one push of a button.

Reputation management monitoring is ongoing and subscribers get digital updates through email or directly texted to their cellphone when new ratings or reviews are published. This new service also monitors mobile networks, which is especially important as more and more people are using their cellphones to access information on a daily basis. With local targeting of placement in directories and with map placement, businesses will be seen by those in the local area who are most likely to buy the product or service.

One great benefit, observed Dr. Loop, is the business owner gets peace of mind from knowing that their social networking, search engine optimization and reputation management are all being handled for them 24/7. Our approach is twofold. We help create a positive presence while working towards identifying any negatives that may be out there.

ASN, which is the largest turnkey, social media marketing company in the world, was created and founded by Dr. Loop and Dr. Len Schwartz. Both are experienced marketing moguls and entrepreneurs. ASN gives doctors, professionals and small business owners the ability to create a consistent, comprehensive social media and Internet marketing campaign. This helps to greatly increase new, targeted traffic to their websites.

For more information on Automated Social Networking and their Reputation Management services go to http://automatedsocialnetworking.com/reputation-management/ or call 1-866-822-7246.

Social Media Marketing Company Provides Online Reputation Management and Monitoring

BMMA Announces Winners of 2012 Best in Class Marketing Awards

Biloxi, MS (PRWEB) April 12, 2012

The Broadband Multimedia Marketing Association (http://bmma.us/) recently announced the winners of the 2012 Best in Class Marketing awards.

Each year the BMMA recognizes teams and companies that demonstrate innovation or excellence in marketing broadband services, said Ellis Hill, President of ResearchFirst, Inc., the BMMAs operational firm. This years awards went to two service providers and one vendor company that best displayed excellence or innovation in broadband product marketing theory, practice or operations.

And the winners are:

1) North State Communications (http://northstate.net/): Plex Blitz Introduction Campaign

The campaign was created to showcase North States new ultra fast residential Internet speed, Plex Blitz. Plex Blitz offers blistering speeds up to 80 Mbps uploads and 30 Mbps downloads, making it the fastest residential Internet service in the Triad. The service was created to address the explosion of rich media content on the Internet, which has created a demand for faster speeds among mainstream Americans.

Plex Blitz is an exciting product designed for Internet enthusiasts, said Royster Tucker, III, and North State Communications COO. In addition to Blitzs ultra-fast speeds, whats fascinating is that the Internet enthusiasts are now you and me – everyone who goes online. Anyone who wants to enjoy their time on the Internet more appreciates faster upload and download speeds, he said. So we were happy to continue our tradition of bringing the fastest speeds to our community and wanted imagery that demonstrated the thrill of enjoying that unbridled speed online and have a little fun at the same time. We think this campaign captures those qualities, and were honored to be acknowledged by the BMMA.

The campaign features Plex Blitz, a cheetah with a rocket tied to his back, and the headline Nope. Blitz is faster. The ads review many of the things you can do faster online with the service. In addition to print ads and outdoor boards showcasing Blitz, the campaign included radio spots, direct mail and fulfillment packaging.

2) Tbaytel (http://tbaytel.net/): The Connected Home

Tbaytels Connected Home launched in August 2011 as a seasonal campaign to retain Internet subscribers, build the subscriber base of Tbaytels new Digital TV service and promote the benefits of bundling services. It is a concise promise to customers: Tbaytel takes care of all of our customers entertainment and connected communication needs.

Driving this is that customers expectations for telecommunication services continue to evolve as more and more Internet ready devices penetrate the home. The Connected Home marketing program is now becoming Tbaytels vehicle to communicate this evolution and present the benefits and savings of a converged home to our existing and future customers by means of resonating brand messaging and differentiated products and services.

The Connected Home has evolved into an extension of Tbaytels overall strategy which focuses on the convergence of services to provide customers with optimal value.

3) Actiontec (http://www.actiontec.com/): Haunted House Interactive Exhibit

As an exhibitor at TelcoTV, Actiontecs goal was to showcase the companys new offerings in the Smart Home or Connected Home arena. In particular, the company wanted to highlight its new SG200 Service Gateway and demonstrate all the potential capabilities of the device.

We were looking for a fun way to demonstrate our smart home technology and are honored to be recognized by the BMMA. Our team came up with their own unique twist on Halloween that combined a Hitchcock-inspired haunted house, and a series of special effects driven by our SG200 gateway, said Brian Henrichs, chief business development officer at Actiontec Electronics. While fun, the haunted house delivered the message that home automation is not a technology of the future; its here and ready to be deployed in homes today.

The Haunted House and its special effects were controlled by Actiontecs SG200 Service Gateway, which lets homeowners control certain appliances, thermostats, lighting and security systems from anywhere. While homeowners may not choose to automate a smoke machine at the front door, the exact same technology could be used to remotely turn on the porch lights while driving home, monitor their energy usage, see whos at the front door from anywhere, or automatically open the window blinds in the morning.

About the BMMA

The BMMA is an international organization dedicated to helping telcos advance the adoption and use of broadband services.

Member companies: Actiontec Electronics, Afni, Alcatel-Lucent, AT&T, Bell Aliant, Bell Canada, Calix, CenturyLink, Cincinnati Bell, ClearAccess, F-Secure, Frontier Communications, GVTC, Hawaiian Telcom, Hitachi Communication Technologies America, Hostopia, Kindsight, MTS Allstream, North State Communications, Netsweeper, Pace Americas, SaskTel, Synacor, Tbaytel, TDS Telecom, teleNetwork, TELUS and Windstream.

Executive Director: ResearchFirst, Inc. (http://www.researchfirst.com/)

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BMMA Announces Winners of 2012 Best in Class Marketing Awards

New Marketing Executive Joins Intronis

Boston, MA (Vocus/PRWEB) January 18, 2011

Intronis, the leading cloud backup and disaster recovery solution for IT/managed service providers serving small businesses, announces today the appointment of Carol Ferrari as Vice President of Marketing.

Ferrari joins Intronis from Salary.com, a Nasdaq-listed company, where she was a major contributor in helping the company achieve significant growth. Salary.com is the SaaS compensation management leader that was acquired by Kenexa in October, 2010. Prior to Salary.com, she was the Vice President of Marketing for SaaS based configuration and quoting leader, Firepond.

When asked why she wanted to join Intronis, Ferrari responded, I wanted to be part of a successful, fast-paced company. The Intronis cloud solution is the best product and service solution for MSPs serving small businesses. I also wanted to work at Intronis because of its winning culture that is exciting to be a part of. The people here are second to none.

Intronis CEO Kent Plunkett commented, I had the privilege of working with Carol while I was CEO at Salary.com, and she is a world class SaaS marketing VP. Carol implements marketing and lead generation processes that are highly metrics-driven and creates repeatable and scalable marketing programs. Intronis is already winning the category and I am pleased that we now have Carol to drive both our growth and revenue for our MSP channel partners to even higher levels, he continued.

New Marketing Executive Joins Intronis

Recognized Leader in Global Managed Services Industry Unveils Comprehensive Marketing System for Back-up and Disaster Recovery Services

Broomfield, CO (PRWEB) April 21, 2011

With the growing risk of data breaches and loss, large and small businesses alike have been forced to evaluate and strengthen their back-up and disaster recovery processes. This has created a tremendous opportunity for service providers.

On Wednesday, April 27th, 2011 at 1pm ET, Mike Cooch the former CEO of one of MSPMentors top 100 MSPs will host a webinar entitled, Expert Marketing Methods to Multiply Your BDR Revenue. In the webinar, Mike will walk attendees through tried and tested methods that worked to increase recurring BDR service revenue for his own MSP.

Attendees will learn:

Recognized Leader in Global Managed Services Industry Unveils Comprehensive Marketing System for Back-up and Disaster Recovery Services

Dental Marketing Strategy: IDA"s New Websites Feature Multiple Lead Generation Options

(PRWEB) June 01, 2012

Online lead generation is only as effective as the dental marketing strategy behind it. Internet Dental Alliance, Inc. (IDA) equips its new Portals with lots of options dentists can choose from to attract new patients. And the Portals are just the start. Dentists actually get IDA’s New Patient Marketing Machine a complete online marketing system with integrated, turnkey components.

IDA’s New Patient Portals or dental websites feature several optional lead generation pages. They can be tracked for later analysis and campaign management. And they encourage prospective patients to submit their name, email address and phone number to the practice. For example, there is an offer page for a Free Smile Analysis; a form that lets them set an appointment; a page that lets them email a referral to friends and family. Doctors can also choose to display a trackable toll-free phone number on their site for patients who prefer to call instead of email.

Lead tracking is the single best way to monitor the effectiveness of your dental marketing efforts, explains dental marketing expert Jim Du Molin, founder of Internet Dental Alliance. No question about it. It lets you compare your different dental websites side-by-side. It lets you see which cities are producing the most new patients for your practice.

IDA’s dental marketing plans also include listings on its network of market-targeted Dental Directories. These websites are built to attract high-value patient prospects that are searching online for dentists in their local area. The sites are search engine optimized to generate leads for keywords such as orthodontist, cosmetic dentist, implant dentist, etc.

“IDA’s New Patient Marketing Machine is designed so that dentists have full control over which lead generation tools they use,” adds Du Molin. “And they’re all designed to be set up within minute so that doctors can spend their time helping patients.”

About Internet Dental Alliance, Inc.

IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.

Dental Marketing Strategy: IDA"s New Websites Feature Multiple Lead Generation Options

Demandgen Report Announces Winners of 2012 Sales and Marketing Integration Awards

Hasbrouck Heights, NJ (PRWEB) June 26, 2012

While sales and marketing collaboration proves to be challenging for many companies, DemandGen Report (DGR), acknowledges 10 B2B organizations that have utilized automation technology and tactics in the 2012 Sales And Marketing Integration Awards.

Winning organizations are recognized for their accomplishments in driving revenue by upgrading lead generation and lead management programs and leveraging marketing automation technology to create more sophisticated, repeatable processes for success.

While B2B organizations have traditionally focused on mapping marketing automation to CRM systems, business success today hinges on the integration of many different tools and platforms, says Amanda Batista, Managing Editor of DemandGen Report. Thats why our 2012 Sales And Marketing Integration Award winners demonstrate a unique ability to tie technology integrations to their overall demand generation processes.

The following B2B organizations have been honored with Sales & Marketing Alignment Awards:

1.

Demandgen Report Announces Winners of 2012 Sales and Marketing Integration Awards

New IDA Dental Marketing Plans Include Intelligence Reports For Strategic Online Campaigns

(PRWEB) July 07, 2012

The New Patient Marketing Machine from Internet Dental Alliance, Inc. (IDA) now includes a powerful dental marketing strategy tool for Professional and Premium level members: Quarterly Dental Marketing Intelligence Reports. Each report analyzes consumer trends using Google search data covering more than 10 top dental markets. They are designed to provide dentists with current information they can use to prioritize their dental practice marketing based on patient demand and lead acquisition cost. For a quick overview, a video summary comes with each report.

The reports empower dentists to maximize the lead generation capabilities of their IDA Portals, or dental marketing websites. Since IDA’s LeadFire technology lets dentists publish strategically search engine optimized web pages within minutes, they can use the information in the reports to take advantage of current trends, and launch or refocus online marketing campaigns with just a few clicks.

“IDA monitors both general economic trends and dental market trends, explains Jim Du Molin, dental management consultant and founder of Internet Dental Alliance, Inc. “That way we can use the Dental Marketing Intelligence Report to predict whether patients are going to feel confident and secure enough to get dental treatment and also which kinds of services they’ll want when they show up at your door!

“For example, we analyzed cosmetic dentistry in a previous Dental Marketing Intelligence Report. Five of the top 15 search phrases in that market included ‘veneers’,” added Jim Du Molin. “In addition to that, a brand name for veneers was the fourth most-searched term in the cosmetic dentistry market. So during that time period, dentists who wanted more new patients would have been smart to focus their dental web site pages on patients looking for veneers rather than crowns or bridges.”

The IDA New Patient Marketing Machine offers three levels of packages for members with varying experience levels. The Starter package includes one Portal, the basic video library, listings in IDA’s online dental directory network, dynamic search engine optimization, lead and call tracking, basic social networking links, and a basic mobile marketing landing page.

The Professional level offers five Portals, and the Premium level offers ten Portals. Both the Professional and Premium levels include significant upgrades to the Starter package’s basic features, as well as the Quarterly Dental Marketing Intelligence Reports and bonus marketing strategy tutorials designed to increase dental practice profits.

About Internet Dental Alliance, Inc.

IDA publishes the Dental Marketing Intelligence Report, and is the largest provider of dental directories and websites for dentists in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing. LeadFire technology allows doctors to begin generating new patient leads within minutes of set up. It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with online dental marketing services such as dental website design and other dental management advice and resources.

New IDA Dental Marketing Plans Include Intelligence Reports For Strategic Online Campaigns

MSPs Pitch Profitable Backup and Disaster Recovery Marketing Campaigns in Intronis Contest

Boston, MA (PRWEB) January 30, 2012

Intronis today announced that Jenaly Technology Groups MJ Shoer won its 2012 Backup and Disaster Recovery Marketing Contest, which was co-sponsored by the Technology Marketing Toolkit.

Hundreds of channel-industry professionals voted for their choice of the best BDR marketing campaign from among three finalists. Each pitched their marketing programs and the new business that they generated during a live teleseminar last week.

Shoer wins a $ 5,000 gift certificate for a dream vacation through Bluefish Executive Concierge Service. He will also serve as ambassador to the industry and as an Intronis spokesperson at select events and engagements in 2012.

I truly value a company that invests in partnering with us and helps us be better at what we do. Intronis is a company that exemplifies this from my perspective, Shoer said. As a spokesperson, I can share compelling stories of why IT providers would improve their services and their business by partnering with Intronis.

Technology Marketing Toolkit recently re-launched its BDR-In-A-Box Marketing System, and Intronis partnered with Technology Marketing Toolkit to promote the systems adoption and use.

This contest was a great incentive to encourage our channel partners to market their backup and disaster recovery services aggressively and share their success stories so others could learn from their example, said Robin Robins, CEO of Technology Marketing Toolkit and author of the BDR-in-a-Box Marketing Program.

John Motazedi of SNC Squared and Scott Spiro of Computer Solutions Group, Inc. joined Shoer as finalists in the contest. They were selected based on the quality of their written essays, which included sales results, marketing campaign collateral, and customer success stories.

The quality of Scott, John and MJs entries were second to none, said Carol Ferrari, vice president of marketing at Intronis. Each delivered multi-channel marketing campaigns that delivered quantifiable and impressive results, and were glad to share their success with our partners. All are truly winners with the results they achieved for their companies.

Interviews and written submissions from each of the finalists, along with a video announcing contest results, are posted to http://campaign.intronis.com/RevenueGeneratingwithIntronis.html.

About Robin Robins and Technology Marketing Toolkit

Robin Robins is an independent technology marketing consultant, sales trainer and author who specializes in inexpensive and highly effective marketing strategies for small to medium VARs, Systems Integrators, Managed Services Providers, Solution Providers and IT consulting firms. She has developed and authored the Technology Marketing Toolkit System which is the definitive guide to marketing technology services. She currently runs the largest sales and marketing coaching program in the world for IT consulting firms and managed services providers. For more information, please visit our website at http://www.technologymarketingtoolkit.com.

About Intronis

Intronis Cloud Backup + Recovery is a world-class cloud backup solution for the IT channel. Intronis provides the industrys easiest to use secure data solution for offsite and local backup, which generates a monthly recurring revenue stream to add to your business. Intronis offers the best, deepest Exchange and SQL backup on the market, U.S.-based customer support, and is also integrated to major solutions in the MSP ecosystem. The solution has been field tested by thousands of MSPs and the industry spoke by awarding Intronis the 2011 Vendor of the Year from ASCII. http://www.intronis.com.

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MSPs Pitch Profitable Backup and Disaster Recovery Marketing Campaigns in Intronis Contest

WebbMason Hosts Promotional Item Showcase in Companys Marketing Innovation Center

Hunt Valley, MD (PRWEB) September 19, 2012

WebbMason (http://www.webbmason.com), an integrated marketing solutions and services company headquartered in suburban Baltimore, invites promotional marketers to see new and innovative promotional products at its superhero-themed Promo Preview Show.

The event will take place on Tuesday, September 25th, from 11:00 a.m. to 4:00 p.m. at the WebbMason Marketing Innovation Center at 10830 Gilroy Road, Hunt Valley, MD. More than 70 promotional product lines, including apparel, hard goods and custom international items, will be on display. Registration for this super event can be found at http://webbmason.ennect.com/events/promo.

The superhero-themed event will enable marketers to preview hundreds of unique premium and promotional products and will also provide an opportunity to interact directly with manufacturers and distributors. Attendees will learn about trends for next season and are encouraged to bring their promotional ideas and needs to the show to test the super-powered exhibitors ability to transform them into reality.

The event will feature door prizes, lots of free samples, and will conclude with a networking reception for suppliers and attendees in the WebbMason Lounge.

The Promo Preview Show is a unique experience where marketers can interact with both the products and the vendors who create them. We encourage attendees to bring ideas and see this as a kick-off to a campaign where they can turn those ideas into reality, said Chris Pscherer, promotional marketing manager for WebbMason.

WebbMasons MarketingBench — Asset Manager for Promotional Products

Attendees can also learn about WebbMasons on-demand digital marketing management system, MarketingBench, that allows marketing professionals to easily store, customize, order and track all of their branded assets including promotional giveaways, identity materials, marketing brochures, branded tradeshow materials, signage and apparel though a single web-based interface.

MarketingBench enables users to extend access to brand assets to sales, partners, or franchisees while providing controls to monitor access, expenditures and usage. More information about WebbMasons solutions for promotional marketing is available at http://webbmason.com/marketing-solutions/#/automating-your-print-promo-programs/.

About WebbMason

Founded in 1989, WebbMason is one of the fastest-growing integrated marketing solutions and services providers in the United States. It helps marketers and operations professionals manage brand consistency, streamline processes and save money through a winning combination of industry expertise, exceptional promo and print management capabilities, and technology innovation. Solutions include marketing resource management (WM MarketingBench), on-demand document printing (WM DocBuilder), and online workflow management (WM Connect), in addition to website development, PURL design, search, email marketing, social media, and marketing analytics, through its WebbMason Interactive services. WebbMason has 21 sales offices and seven warehousing, distribution and fulfillment locations throughout the United States. Learn more at http://www.webbmason.com.

Social media tags: @WebbMason,#promoshow, #marketing

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Contact:

Carol Wolicki

WebbMason Hosts Promotional Item Showcase in Companys Marketing Innovation Center

Dental Marketing Lead Tracking Reports are Built into New IDA Websites

(PRWEB) September 22, 2012

Internet dental marketing campaigns require monitoring, analysis and fine tuning in order to deliver the best results. Because Internet Dental Alliance, Inc. (IDA) has years of experience providing dentist marketing solutions for the fast-paced and ever-changing online environment, it builds lead tracking capability into each of its New Patient Portals (dental websites). Dentists can access these reports from their online Control Panel at any time, day or night.

The Portals and Control Panel are the hub of IDA’s New Patient Marketing Machine

Dental Marketing Lead Tracking Reports are Built into New IDA Websites

DBSync Announces Integration for Oracle Sales and Marketing Cloud Service

Sunnyvale, CA (PRWEB) September 28, 2012

DBSync, a leading provider of cloud based application integration for CRM, accounting and data integration markets, today announced the launch of DBSync Adapter for Oracle Sales and Marketing Cloud Service. The new tool integrates information between Oracle Sales and Marketing Cloud Service and:

Accounting application like- QuickBooks, Quickbooks Online and others

ERP applications like Microsoft Dynamics GP, Intacct and others

Databases like Oracle Database, SQL Server, mySQL, DB2 and many others

Flat files and more.

Now businesses can use the DBSync Connector for Oracle Sales and Marketing Cloud Service to streamline and automate their business processes to increase efficiency and productivity by quickly migrating their existing data and integrating critical customer data.

As part of DBSyncs Oracle Sales and Marketing Cloud Service integration, users can now move data into and out of Oracle Sales and Marketing Cloud Service and other applications to populate data warehouses, synchronize customer master databases, streamline transaction details and online payments which reduces double data entry, saving time and money.

Rajeev Gupta, DBSync CEO said, DBSync Adapter for Oracle Sales and Marketing Cloud Service represents a significant achievement for all involved- DBSync, and Oracle Sales and Marketing Cloud Service customers. Our mission has remained consistent: To be the leading cloud integration provider for CRM and Accounting Integration. We have come closer to reaching this milestone by delivering a cloud integration for Oracle Sales and Marketing Cloud Service customers.

We are excited that DBSync has launched a new adapter to integrate Oracle Sales and Marketing Cloud Service with other applications to help our customers increase their efficiency and productivity, said Anthony Lye, SVP of Oracle CRM.

The new DBSync Adapter for Oracle Sales and Marketing Cloud Service includes the ability to:

Easily synchronize with Accounts, Contacts, Products and Opportunities of Oracle Sales and Marketing Cloud Service and other applications.
Supports easy extension by creation of custom mapping and business process.
Supports custom fields and custom entities in Oracle Sales and Marketing Cloud Service.
Exception error management and monitoring with auto email notification for error notification

This product will be available in three versions – Free (Limited Edition), Professional and Enterprise.

DBSync is a Silver level member in Oracle Partner Network (OPN).

About DBSync

DBSync is a leading provider of application integration for the CRM, accounting and data integration markets. With easy to use and pre-built maps and powerful Extract, Transform, and Load (ETL) capabilities, DBSync enables its users to easily link information between leading cloud and on-premise based CRM (Oracle Fusion CRM, Salesforce, Microsoft Dynamics CRM and other popular cloud CRM), Hospital Asset and Case Management applications, accounting applications (QuickBooks, Microsoft Dynamics GP, Intacct), along with support for on-premise applications running databases (such as MySQL, Microsoft SQL, Oracle). DBSync provides support, training and consulting services for its integration solutions. Headquartered in Nashville, Tennessee with centers in Bangalore, India, DBSync focuses on providing best of breed integration solutions through its Integration Platform as a Service – iPaaS offering.

For more on DBSync, visit http://www.mydbsync.com or call 1-877-739-2818.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. All other trademarks are owned by its respective companies.

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DBSync Announces Integration for Oracle Sales and Marketing Cloud Service

Kred Joins Expanding Salesforce Marketing Cloud Social Insights Ecosystem

San Francisco, CA (PRWEB) October 19, 2012

Kred, the Community Influence and Outreach measure based on over 1,400 days of social data, today announced it has joined the growing Salesforce Marketing Cloud Insights ecosystem. Kred brings instant identification of social media user influence to the Insights ecosystem, helping companies leverage the power of social to connect with customers, partners and employees in entirely new ways. The integration of Kred enables Salesforce Marketing Cloud users to discover the most influential and outreaching people in social media by keywords, phrases, hashtags or topic profiles. By appending Kred community influence and outreach scores to every post, brands can easily discover the content making the greatest impact in pre-defined communities such as Moms, Foodies and Fitness.

Comments on News

Kred Joins Expanding Salesforce Marketing Cloud Social Insights Ecosystem

How To Use Consumer Knowledge To Drive B2B Social Marketing

Denver, CO (PRWEB) November 28, 2012

The worlds largest network of independent marketing communications agencies, Worldwide Partners, Inc. (WPI) with 87 agencies in 54 countries, representing $ 3.4 billion U.S. in capitalized billings, recently asked several of its B2B partner agencies, W

How To Use Consumer Knowledge To Drive B2B Social Marketing

ETech 7 Inc. Announces Methods to Analyze and Refine internet Marketing Strategies

New York (PRWEB) December 21, 2012

ETech 7 Inc, a well-known online marketing firm in the US, has announced several methods for analyzing and refining internet marketing strategies. The company has its goals and targets defined and their team of professionals has been working hard to maintain their quality standards and attain new milestones in the industry. In its span of services, the company has gained a good lot of goodwill and they have been consistent with their performance to all their clients and have been referred to others, if quality is a matter of concern.

Internet is on a run; it is growing like anything and has become the best way to bring in more business. Internet provides a common platform for everybody to come forward and compete. Moreover, it can be accessed from anywhere on the planet and this gives people the freedom to visit different providers of the same service and the best one is chosen, said Emil Isanov, CEO at ETech 7 Inc.

The conference they held to draft out new strategies, gave them the following conclusions to analyze;

1. Implement an Analytics Program

In order to analyze, one needs to have an analytics program in place. ETech 7 software has a business-oriented system in place for this purpose. Google Analytics is a non-business based but free tool that analyzes a websites traffic.

2. Identify Opportunities

Figuring out what needs to be improved. Does one want more people coming to their blog? Does he want to convert more visitors on his homepage into leads? Get into the mindset of constantly looking for new opportunities.

3. Set a Metric for Success

In almost all cases, the webmasters metric should be quantifiable and involve a set time frame. For example: “Increase X website leads over the next X days.”

4. Refine

Analyze the performance of programs and make changes with the aim of achieving marketing goals by doing less of what doesnt work and more of what does work (and by modifying what doesnt work so that it works better).

5. Evaluate

It is very necessary to determine if the webmaster has met his success matrices. To see what could have been done differently. Continue to monitor it to make sure the improvement has a long-term effect.

And For Refining;

Website Grade: How well the website is optimized? To find out, continue running the website through Website Grader. One can sign up for monthly updates on his grade via the Website Grader report.

Traffic:

Overall, how many people are coming to the website?

Leads:

How much of this traffic is converted into leads (e.g. potential customers)?

Customers:

Number of sales closed in a month?

Customer Acquisition Cost:

How much is invested to draw in each new customer?

New vs. Repeat Visitors: Of the overall traffic, how many visitors are returning to the site, and how many new people are discovering it? Both types of visitors are good. Attracting new visitors mean people are finding the site through web marketing. Attracting repeat visitors means the webmaster has given people a good reason to come back. The key is finding a balance. Emil Isanov, ETech7s CEO, recommends having around 15% repeat visitors.

Effectiveness by Channel: What promotional channels or referring sources are sending the most traffic? Focus on long-term results, not short-term traffic spurts that one might get from news coverage or a press release program.

About the Company

ETech 7 Inc., is a technology services company dedicated to providing superior quality service to a wide range of businesses. Leveraging state of the art software and world class service, ETech 7 Inc., strives to deliver affordable and reliable solutions for all technological needs.

Any business of meaningful size needs computer networking, backup and disaster recovery, search engine optimization, website development and management, social media management, and inbound marketing. ETech 7 Inc., lightens the burden of a full time IT and internet marketing staff by allowing companies to outsource professional setup, routine maintenance, emergency assistance, project development, for IT solutions and internet marketing.

ETech 7 Inc. Announces Methods to Analyze and Refine internet Marketing Strategies