CustomerCentric Selling

Atlanta, Georgia (PRWEB) March 12, 2012

CustomerCentric Selling

CustomerCentric Selling

Aptech Takes Business Intelligence to Next Level with Versatile Cloud-Based System that Adapts to all Mobile Platforms

Pittsburgh, PA (PRWEB) June 20, 2012

Aptech Computer Systems, Inc., the leading provider of hospitality software for business intelligence and enterprise financial accounting, today announced the release of its next- generation, cloud-based business intelligence system for all mobile and desktop formats. Compatible mobile devices include smart phones, tablets, and laptops. Aptech will demonstrate mobile-optimized Execuvue at HITEC 2012 in the Baltimore Convention Center June 25 28. Click here to learn more about Aptechs products and services.

Fingertip access to performance data

Most of our clients have executive teams that travel, and they require access to their companys performance data wherever they are. The new Execuvue release significantly increases the accessibility of our BI solution, said Cam Troutman, vice president and officer at Aptech. With the expanded popularity of mobile devices, especially tablets; reports, analysis, dashboards and more can be provided to anyone within the organization requiring the performance management information on whichever device best suits them wherever they are located. Execuvue leverages the latest IBM/Cognos tools to deliver mobile data to our users, and it is drawing an enthusiastic response.

Execuvue Version 10.1.1 is ideal for traveling hotel executives and adaptable for all wireless platforms from iPad to Android, handheld to tablet. Users gain fingertip access to data for individual properties, divisions, or corporate rollup analysis direct from the cloud. In addition, Execuvues Active Report capability allows users who are disconnected from the system to interact with the reports.

Execuvue delivers mobility and freedom

Two hospitality firmsHighpointe Hotel Corporation and Texas Western Hospitalitywill be incorporating the new mobile flexibility into their management strategies. The companies value the mobile convenience as well as the freedom that comes from Aptech hosting its solution.

For Florida-based Highpointe Hotel Corporation, pushing BI results to executive iPads makes perfect sense. Having iPads will enable our executives and managers to be mobile and still have their finger on the pulse of their properties and divisions to act effectively, said Mark Pate, assistant controller and director of IT for Highpointe. With more performance information in our managers hands, they will be able to respond proactively to changes in their business while events are still unfolding.

Highpointe values Aptech remote hosting and data storage

Highpointes BI system upgrade will also relieve its corporate team from system responsibility and provide greater data security. Aptech will host our new Execuvue BI system at its secure network facility, Pate said. We learned lessons from hurricanes Katrina and Ivan since many of our properties are located on the Gulf of Mexico. Aptech specializes in hosting large multi-property BI implementations with extensive data storage and our information will be safer off property.

An added advantage of the remotely-hosted BI strategy is that Aptech can easily pull operating information from Highpointes Hilton and Marriott properties, as well as from Smith Travel Researchs files, and consolidate it in one place where Execuvue can analyze it. We will develop our own custom report formats that will be clearly defined and based on Highpointes decision criteria, said Pate.

Aptechs hosting service frees Texas Western from system responsibility

Dallas-based Texas Western Hospitality wanted a central, globally-accessed BI data warehouse, but it had not considered where its system would be located. The firm operates 53 Marriott and Hilton full-service and select-service properties in seven states. Until recently, its executives received most property data via email, faxes, and hand-coded Excel spreadsheet reports for managers and owners. With 50+ properties, it was time to automate our processes, said Jim Smith, senior vice president operations for Texas Western Hospitality (TW).

The companys hotel software requirements included automatic downloading of property performance metrics from its Hilton OnQ and Marriott PMSes daily, as well as merging the data with labor numbers, Smith Travel Research output, and a variety of other information from TWs corporate accounting system. We are a hotel company, not a tech shop, so we never thought about the details of a cloud-based system, Smith said. Aptechs offer to host our system at its secure data center in Pittsburgh took all system responsibility off our hands. They handle our data security, backups, and system maintenance so we can run our hotel company.

We use Execuvue to look at the data we always had, but now we sort it by flexible criteria that allow us to see individual data points much faster, Smith added that some TW managers like to review reports on their iPads and he can track operations from his iPhone as needed. My data needs are different every day. It might be specific costs like labor or utilities, or STR comparisons, or other specific line items and expenses. We can easily pull our information into actionable formats that are clearly understandable. Our BI reports are mobile optimized so our executives can monitor performance anywhere.

Aptech Computer Systems

Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, leads the hospitality industry in leveraging change by valuing human relationships and applying technology to solve business problems for people. The company offers the hotel industry a solid resource of hospitality professionals. Aptech is an IBM Software Value Plus partner.

Incorporated in 1970, Aptech is a hospitality financial and operations technology solutions and service company. Aptechs state-of-the-art back office, business intelligence and enterprise planning products include Profitvue

Aptech Takes Business Intelligence to Next Level with Versatile Cloud-Based System that Adapts to all Mobile Platforms

New IDA Dental Marketing Plans Include Intelligence Reports For Strategic Online Campaigns

(PRWEB) July 07, 2012

The New Patient Marketing Machine from Internet Dental Alliance, Inc. (IDA) now includes a powerful dental marketing strategy tool for Professional and Premium level members: Quarterly Dental Marketing Intelligence Reports. Each report analyzes consumer trends using Google search data covering more than 10 top dental markets. They are designed to provide dentists with current information they can use to prioritize their dental practice marketing based on patient demand and lead acquisition cost. For a quick overview, a video summary comes with each report.

The reports empower dentists to maximize the lead generation capabilities of their IDA Portals, or dental marketing websites. Since IDA’s LeadFire technology lets dentists publish strategically search engine optimized web pages within minutes, they can use the information in the reports to take advantage of current trends, and launch or refocus online marketing campaigns with just a few clicks.

“IDA monitors both general economic trends and dental market trends, explains Jim Du Molin, dental management consultant and founder of Internet Dental Alliance, Inc. “That way we can use the Dental Marketing Intelligence Report to predict whether patients are going to feel confident and secure enough to get dental treatment and also which kinds of services they’ll want when they show up at your door!

“For example, we analyzed cosmetic dentistry in a previous Dental Marketing Intelligence Report. Five of the top 15 search phrases in that market included ‘veneers’,” added Jim Du Molin. “In addition to that, a brand name for veneers was the fourth most-searched term in the cosmetic dentistry market. So during that time period, dentists who wanted more new patients would have been smart to focus their dental web site pages on patients looking for veneers rather than crowns or bridges.”

The IDA New Patient Marketing Machine offers three levels of packages for members with varying experience levels. The Starter package includes one Portal, the basic video library, listings in IDA’s online dental directory network, dynamic search engine optimization, lead and call tracking, basic social networking links, and a basic mobile marketing landing page.

The Professional level offers five Portals, and the Premium level offers ten Portals. Both the Professional and Premium levels include significant upgrades to the Starter package’s basic features, as well as the Quarterly Dental Marketing Intelligence Reports and bonus marketing strategy tutorials designed to increase dental practice profits.

About Internet Dental Alliance, Inc.

IDA publishes the Dental Marketing Intelligence Report, and is the largest provider of dental directories and websites for dentists in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing. LeadFire technology allows doctors to begin generating new patient leads within minutes of set up. It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with online dental marketing services such as dental website design and other dental management advice and resources.

New IDA Dental Marketing Plans Include Intelligence Reports For Strategic Online Campaigns

Arbor Networks Introduces the Pravail

Chelmsford, MA (PRWEB) October 15, 2012

Arbor Networks, Inc., a leading provider of network security and management solutions for enterprise and service provider networks, today introduced a new solution in its Pravail portfolio for enterprise and government network operators. Pravail Network Security Intelligence (NSI) monitors network traffic data and uses advanced analytics to help organizations close the security gaps left by firewalls and intrusion prevention systems (IPS). It looks inside the network and delivers the situational awareness required to identify advanced threats, internal network misuse or abuse, and also infected mobile devices connected to the network.

With the release of Pravail NSI, Arbor has created a platform for delivering actionable security intelligence that is critical for identifying and stopping attacks. Arbors Pravail family also includes the Availability Protection System (APS), which looks out from the network perimeter to detect and mitigate, in real-time, application-layer DDoS attacks. These stealthy attacks are the primary threat to security infrastructure solutions today which, if compromised, can threaten the very availability of networks themselves.

Pravail NSI leverages Arbors threat detection technology which has been deployed in enterprise networks since 2003. The threat landscape has changed dramatically in the past two or three years, let alone over the past decade. Pravail NSI extends those capabilities to address an acute concern for businesses today, the damage to the bottom line and brand integrity that can come from an undetected advanced or insider threat, said Arbor Networks President Colin Doherty.

According to Gartner analyst John Pescatore in a report titled Strategies for Dealing with Advanced Targeted Threats, targeted attacks are penetrating standard levels of security controls and causing significant business damage to enterprises that do not evolve their security controls. Gartner estimates that, for the average enterprise, 4% to 8% of executables that pass through antivirus and other defenses are malicious. Enterprises need to focus on reducing vulnerabilities and increasing monitoring capabilities to deter or more quickly react to evolving threats, and not focus on what country the attacks are coming from.

Pravail NSI offers a comprehensive view of all activities occurring in, on and around the network including Bring Your Own Devices (BYOD) that are accessing corporate resources, botnet communication and application misuse. Using Pravail NSI, IT teams have the ability to:

Arbor Networks Introduces the Pravail