Dental Marketing Strategy: IDA"s New Websites Feature Multiple Lead Generation Options

(PRWEB) June 01, 2012

Online lead generation is only as effective as the dental marketing strategy behind it. Internet Dental Alliance, Inc. (IDA) equips its new Portals with lots of options dentists can choose from to attract new patients. And the Portals are just the start. Dentists actually get IDA’s New Patient Marketing Machine a complete online marketing system with integrated, turnkey components.

IDA’s New Patient Portals or dental websites feature several optional lead generation pages. They can be tracked for later analysis and campaign management. And they encourage prospective patients to submit their name, email address and phone number to the practice. For example, there is an offer page for a Free Smile Analysis; a form that lets them set an appointment; a page that lets them email a referral to friends and family. Doctors can also choose to display a trackable toll-free phone number on their site for patients who prefer to call instead of email.

Lead tracking is the single best way to monitor the effectiveness of your dental marketing efforts, explains dental marketing expert Jim Du Molin, founder of Internet Dental Alliance. No question about it. It lets you compare your different dental websites side-by-side. It lets you see which cities are producing the most new patients for your practice.

IDA’s dental marketing plans also include listings on its network of market-targeted Dental Directories. These websites are built to attract high-value patient prospects that are searching online for dentists in their local area. The sites are search engine optimized to generate leads for keywords such as orthodontist, cosmetic dentist, implant dentist, etc.

“IDA’s New Patient Marketing Machine is designed so that dentists have full control over which lead generation tools they use,” adds Du Molin. “And they’re all designed to be set up within minute so that doctors can spend their time helping patients.”

About Internet Dental Alliance, Inc.

IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.

Dental Marketing Strategy: IDA"s New Websites Feature Multiple Lead Generation Options

New IDA Dental Marketing Plans Include Intelligence Reports For Strategic Online Campaigns

(PRWEB) July 07, 2012

The New Patient Marketing Machine from Internet Dental Alliance, Inc. (IDA) now includes a powerful dental marketing strategy tool for Professional and Premium level members: Quarterly Dental Marketing Intelligence Reports. Each report analyzes consumer trends using Google search data covering more than 10 top dental markets. They are designed to provide dentists with current information they can use to prioritize their dental practice marketing based on patient demand and lead acquisition cost. For a quick overview, a video summary comes with each report.

The reports empower dentists to maximize the lead generation capabilities of their IDA Portals, or dental marketing websites. Since IDA’s LeadFire technology lets dentists publish strategically search engine optimized web pages within minutes, they can use the information in the reports to take advantage of current trends, and launch or refocus online marketing campaigns with just a few clicks.

“IDA monitors both general economic trends and dental market trends, explains Jim Du Molin, dental management consultant and founder of Internet Dental Alliance, Inc. “That way we can use the Dental Marketing Intelligence Report to predict whether patients are going to feel confident and secure enough to get dental treatment and also which kinds of services they’ll want when they show up at your door!

“For example, we analyzed cosmetic dentistry in a previous Dental Marketing Intelligence Report. Five of the top 15 search phrases in that market included ‘veneers’,” added Jim Du Molin. “In addition to that, a brand name for veneers was the fourth most-searched term in the cosmetic dentistry market. So during that time period, dentists who wanted more new patients would have been smart to focus their dental web site pages on patients looking for veneers rather than crowns or bridges.”

The IDA New Patient Marketing Machine offers three levels of packages for members with varying experience levels. The Starter package includes one Portal, the basic video library, listings in IDA’s online dental directory network, dynamic search engine optimization, lead and call tracking, basic social networking links, and a basic mobile marketing landing page.

The Professional level offers five Portals, and the Premium level offers ten Portals. Both the Professional and Premium levels include significant upgrades to the Starter package’s basic features, as well as the Quarterly Dental Marketing Intelligence Reports and bonus marketing strategy tutorials designed to increase dental practice profits.

About Internet Dental Alliance, Inc.

IDA publishes the Dental Marketing Intelligence Report, and is the largest provider of dental directories and websites for dentists in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing. LeadFire technology allows doctors to begin generating new patient leads within minutes of set up. It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with online dental marketing services such as dental website design and other dental management advice and resources.

New IDA Dental Marketing Plans Include Intelligence Reports For Strategic Online Campaigns

State-of-the-Art Pediatric Dental Practice Selects ITG Networks for "Hassle-Free" Healthcare Managed Service Solution.

Wexford, Pennsylvania (PRWEB) February 08, 2012

With this release, ITG Networks is proud to announce its newly forged relationship, providing managed services to Tender Care Pediatric Dentistry (TCPD). With a newly built office, TCPDs approach is fresh, unique, and on the cutting edge of where pediatric dentistry is headed. Pictured is one of the many 3 dimensional animals used in Tender Care’s immersive and custom themed exam rooms. Download the Case Study for more details.

ITG Networks changes the way small and medium businesses (SMB) approach their office technology by offering a true turn-key, managed service solution. By incorporating such offerings as managed services, backup and disaster recovery, virtualization, Droid and iPhone accessible surveillance systems, PBX phone systems, and ITG Network’s patented Waiting Room Wifi, businesses now have a singular point of contact for almost all of their technology needs.

With a unique practice like TCPD, it was crucial to have a unique solution well suited to their operational flow that helped them gain greater efficiencies. After discussing the advantages of utilizing a single company who could design their network, integrate with 3rd party software, manage the entire installation process from start to finish, and support the solution afterwards; Tender Care didn’t have to look any further than ITG. With this type of approach, ITG was able to delve deeper into the day to day operations of TCPD, and work together on a united front to deploy a solution tailored to their business and needs.

Working closely with Tender Cares staff to ensure their opening day timeline; ITG was able to outfit their new office with a Desktop and Server Upgrade, Backup and Disaster Recovery, Dental Software Integration and Update, Server Virtualization, ITG’s Waiting Room Wifi for patients, Structured Cabling, and a Full Function PBX Phone Solution. I needed to have the practice up and running in the new facility and I was pleasantly surprised by ITGs project management and commitment to meet our timeline, says Dr. Beatriz De La Roche. At the core of what ITG has brought to the table is their Managed Services, deemed ITG Network Immunization, for Desktops and Servers. ITGs Network Immunization removed over 1,000 spyware threats in the first month after taking over existing workstations.

The relationship that forged between ITG Networks and Tender Care Pediatric Dentistry is a brilliant fit. Several different companies would typically place the assorted pieces of the technology puzzle together; this can often lead to frustration during install and support phases of any project. ITG Networks has proven to be the point of singularity that merges all processes into a cohesive solution. By relieving the burden of day to day technology hassles, Tender Care Pediatric Dentistry can continue to make the patients their number one priority.

For more information on ITG Networks, the solution outlined above, and Tender Care Pediatric Dentistry, click on the attached PDF Case Study or visit http://www.itgnetworkshealthcare.com and read the featured customer story.

###

Find More Disaster Recovery And Backup Services Press Releases

State-of-the-Art Pediatric Dental Practice Selects ITG Networks for "Hassle-Free" Healthcare Managed Service Solution.

Dental Marketing Lead Tracking Reports are Built into New IDA Websites

(PRWEB) September 22, 2012

Internet dental marketing campaigns require monitoring, analysis and fine tuning in order to deliver the best results. Because Internet Dental Alliance, Inc. (IDA) has years of experience providing dentist marketing solutions for the fast-paced and ever-changing online environment, it builds lead tracking capability into each of its New Patient Portals (dental websites). Dentists can access these reports from their online Control Panel at any time, day or night.

The Portals and Control Panel are the hub of IDA’s New Patient Marketing Machine

Dental Marketing Lead Tracking Reports are Built into New IDA Websites